May 24, 2022  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

HM 337 - Revenue Management

3 Credit Hours
Prerequisite: HM 257  and HM 320 .  A detailed study of the revenue management practices in hospitality organizations, including yield and capacity management, revenue forecasting, and pricing strategies. The principles of tactical rate management, demand generation, and differentiation strategies are examined and applied to various scenarios, including a virtual simulation of a hospitality enterprise. Students will also be introduced to the concept of hospitality analytics. (SP)



Add to Portfolio (opens a new window)