Mar 28, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MC 455 - Advertising Copywriting

3 Credit Hours
Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252, MC 253 and MC 361 Students will learn the methods for clearly defining the all-important message and study the techniques for creating effective written pieces. Under the guidance of the instructor, students will work on real-life assignments. Examples of successful and not-so-successful creative pieces will compared, and various types of written material, including print ads, taglines, commercial scripts, direct mail pieces and website content, will be also reviewed. Theory and practice in advertising copywriting for print and electronic (television and radio) media. Students learn about the preparation and presentation of ads and commercials for consumer, business, industrial, corporate and public service advertisers. (SP)



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