MC 350 - Mass Media Research

3 Credit Hours

Prerequisite: EN 131, EN 132, MA 131 and MA 132 MC 151, MC 250, MC 252 and MC 253 An introduction to research as it specifically applies to the field of mass communications. Major emphasis will be placed on a review of the theories and methodologies of research in the field of communications. Also to be included will be a basic understanding of developing research models, planning and managing investigations and surveys, as well as on the impact of research on society. (FA, SP)