Apr 19, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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ENT 395 - Creativity, Innovation, and Product Development

3 Credit Hours
Prerequisite: BA 232 and ENT 350. The course focuses on the process of creating a new concept and taking it to the marketplace. Examines new business ideas from the conception and development to commercialization of the product or service in the business cycle. Includes protecting ideas with patents, copyrights, and trademarks. (FA)


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