Apr 30, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Course Descriptions


 

International Studies

  
  • INT 352 - Foreign Policy of Emerging Nations

    3 Credit Hours
    An analysis of the forces that shape the process, implementation and implication of economic political and social policy development by Less Developed Countries (LDC’s), and their effect on world order. (FA, SU)
  
  • INT 360 - Intro to Homeland Security

    3 Credit Hours
    In this course we introduce students to homeland security. Students will become familiar with: a) definitions, objectives and approaches to homeland security; b) U.S. federal agencies devoted to homeland security; and c) political and philosophical debates about contradictions between the need for security while safeguarding freedom, privacy and civil liberties.  
  
  • INT 400 - Topics, Research and Writing in International Studies

    3 Credit Hours
    This class is the platform from which International Studies students will review the principles and techniques for conducting research and complete a Senior Paper Research proposal on a pre-approved International Studies topic. (FA, SP, SU)
  
  • INT 440 - International Political Economy

    3 Credit Hours
    This course analyzes the major issues that both connect and divide national interest from individual selfinterest. (SP)
  
  • INT 480 - National Security Studies

    3 Credit Hours
    Prerequisite: INT 151. This course offers a critical perspective and conceptual orientation to one of the most essential issues in International Relations national security. Indeed, security is the most important concern for people and nations. Issues like war and peace, trade and industries, race and ethnicity, evolve around a key issue national security.
  
  • INT 499 - Senior Seminar

    3 Credit Hours
    Prerequisite: The required courses for the major, EN 131-EN 132 , RE 260 Reading, discussion, and directed individual student research and presentation to cover various selected topics in the international arena. (FA,SP)
  
  • INT_ 400 - Special Topics

    3 Credit Hours
    This class studies Special Topics in International Studies.
  
  • LAD 180 - Professional Seminar (Int’l Studies)

    0 Credit Hours
    The College of Liberal Arts majors are required to register for the Liberal Arts Professional Seminar of their department every semester. The college seminar meets once a month every month that the university is in session. Department seminar meetings will convene every week to provide students with the opportunity to become better acquainted with their chosen field. A letter grade is assigned for participation in the seminar, and the grade appears on every student’s transcript, even though no hour credit is earned. (FA, SP)
  
  • LAD 280 - Professional Seminar (Int’l Studies)

    0 Credit Hours
    The College of Liberal Arts majors are required to register for the Liberal Arts Professional Seminar of their department every semester. The college seminar meets once a month every month that the university is in session. Department seminar meetings will convene every week to provide students with the opportunity to become better acquainted with their chosen field. A letter grade is assigned for participation in the seminar, and the grade appears on every student’s transcript, even though no hour credit is earned. (FA, SP)
  
  • LAD 380 - Professional Seminar (Int’l Studies)

    0 Credit Hours
    The College of Liberal Arts majors are required to register for the Liberal Arts Professional Seminar of their department every semester. The college seminar meets once a month every month that the university is in session. Department seminar meetings will convene every week to provide students with the opportunity to become better acquainted with their chosen field. A letter grade is assigned for participation in the seminar, and the grade appears on every student’s transcript, even though no hour credit is earned. (FA, SP)
  
  • LAD 480 - Professional Seminar (Int’l Studies)

    0 Credit Hours
    The College of Liberal Arts majors are required to register for the Liberal Arts Professional Seminar of their department every semester. The college seminar meets once a month every month that the university is in session. Department seminar meetings will convene every week to provide students with the opportunity to become better acquainted with their chosen field. A letter grade is assigned for participation in the seminar, and the grade appears on every student’s transcript, even though no hour credit is earned. (FA, SP)

Legal Studies

  
  • LS 301 - Legal Research and Writing I

    3 Credit Hours
    Prerequisite: EN 131 and EN 132. This course introduces students with the basics of legal research. Students learn how to locate and analyze case and statutory law and apply it to a set of facts. Legal citation, legal precedent and fundamental grammar skills will also be introduced. Students will also be introduced to computer-assisted legal research to prepare them write various law office documents. (FA)
  
  • LS 302 - Legal Research and Writing II

    3 Credit Hours
    Prerequisite: LS 301. Students continue to research and analyze judicial opinions and statutory rules and apply them to fact patterns. Students complete written assignments involving independent legal research and participate in an oral advocacy exercise. (SP)
  
  • LS 305 - Employment Law

    3 Credit Hours
    Prerequisite: EN 131 and EN 132. This course provides a survey of the common law and statutory principles that affect modern employment, Federal and State regulation of the employment relationship. The course will cover doctrine, as well as policy and practical considerations. This course is intended to provide an overview and survey of the field, and will include alternative dispute and arbitration practices. (SP)
  
  • LS 499 - Senior Seminar

    3 Credit Hours
    Prerequisite: EN 131 and EN 132. The Liberal Studies Senior Seminar course provides the student with the opportunity to complete an applied research paper in any field of interest. In addition, this course provides opportunities to build communication, decision making, interpersonal, and life-long learning skills within a real world context. Students enrolled in this course are required to successfully complete six intense research assignments. (FA, SP, SU)

Management

  
  • MG 300 - Management & Organizational Behavior

    3 Credit Hours
    Prerequisite: EN 132 . This course explores the area of human behavior in business organizations. The course content identifies individual, group and organizational processes and studies how these processes relate to job performance, thereby influencing organizational effectiveness. (FA, SP)
  
  • MG 350 - Production and Operations Management

    3 Credit Hours
    Prerequisite: MG 300  and BA 237 . An analytical and inter-related approach to the planning, operation, and control of the production process. Problem areas such as facilities location, work design, work measurement, production planning and control, materials management, quality control and capital investment policy are to be examined. (FA)
  
  • MG 360 - Human Resource Management

    3 Credit Hours
    Prerequisite: MG 300 . A study of personnel management and industrial relations practices and procedures, encompassing wage and salary considerations, employee compensation, incentives and labor-management relations. Attention is given to the individual within the organization. (SP)
  
  • MG 385 - Problems of Supervision

    3 Credit Hours
    Prerequisite: MG 300 . An intensive investigation into planning the work, organizing human resources, developing and appraising employees, discipline and other problems involved in the supervision of human resources. Case studies and readings are used extensively. (SP)
  
  • MG 411 - Seminar in Management

    1-3 Credit Hours
    Prerequisite: MG 300  and Senior Standing. The Seminar Series in Management provides a Credit long, in-depth focus on specialized areas within and/or closely integrated with the management discipline. This focus series is viewed from a management context. Each series is specifically associated with a definite, targeted area offering career opportunities. (SP)
  
  • MG 493 - Business Ethics

    3 Credit Hours
    Prerequisite: MG 300  and Junior Standing. Consideration, analysis and discussion of the manager’s role in dealing with social problems. An overview of social responsibility; where it originated, and practical considerations in dealing with social and ethical problems. (FA, SP)
  
  • MG 495 - Business Strategy and Policy

    3 Credit Hours
    Prerequisite: Completion of remaining Business Core Courses and senior standing. This is a capstone course for all business majors. It examines concepts, theories, and issues executive level managers must be familiar with to manage successfully from understanding the firm’s strategic situation and developing viable alternatives for dealing with the key issues facing it, to determining the strategic direction of the firm, organizational design issues and policies related to the implementation of a strategy, and the management of strategy processes within the firm. Students will have the chance to gain a perspective on executive staff roles and responsibilities, sharpen their critical faculties and improve their communication skills while learning to work effectively within teams, and growing to appreciate community service. The course interweaves ethics, diversity and change into strategy and policy matters. (FA, SP)

Mass Communications

  
  • MC 140 - Mass Communications Seminar

    1 Credit Hour
    Required of all Freshman Mass Communications majors. A course designed to introduce student majors to key concepts important for success in the mass communications industries. This course will expose students to professional and ethical demands of the various communications industries. Multiple pedagogical (FA, SP)
  
  • MC 151 - Intro to Mass Communications

    3 Credit Hours
    Prerequisite: EN 131. A course designed to introduce students majoring in mass communications to mass media. It explores the world of mass communications in television, film, radio, print (newspaper, magazines, and comics) advertising, and electronic communications (computers (FA, SP)
  
  • MC 240 - Sophomore Practicum

    1 Credit Hour
    Prerequisite: Sophomore status and MC 140. Required of all Sophomore Mass Communications majors. Required of all Sophomore Mass Communications majors. This course assesses and reinforces concepts introduced to student in MC 140. This course continues to expose students to professional and ethical demands of the various communications industries. Multiple pedagogical approaches are used to measure student understanding of concepts presented in MC 140. Under special circumstances, students may be allowed to engage in practicum training outside the university from organizations in fields related to mass communications. An opportunity of field experience with credit for students to make contributions to the department and campus media-related facilities and offices including the journalism newsroom, WRWS-LPFM 99.1 and B-CU Campus TV, or and the Bethune-Cookman University television production studio - WM&G-TV or performing public relations/advertising activities for campus or community organizations. (FA, SP)
  
  • MC 250 - Introduction to Journalism

    3 Credit Hours
    Prerequisite: EN 131, EN 132, and MC 151. An exploration and development of the basic technique of news writing and news gathering, develops in the student a sense of news value with emphasis on policy, principles, ethics and concepts basic to the field. (FA, SP)
  
  • MC 251 - Desktop Publishing

    3 Credit Hours
    Prerequisite: EN 131, EN 132, and MC 151 This course will expose the student to basic design techniques and provide instruction in page layout and typography. The iMac computer and specialized software programs will be the basic teaching tools. This computer technology provides easier, more creative ways to produce news copy, illustrations and photographs. (SP)
  
  • MC 252 - Intro to Broadcast Production

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151. An introductory course designed to give the students practical and theoretical insight into the technical and operational foundation of production in television, radio, film and new media applications. (FA, SP)
  
  • MC 253 - Introduction to Public Relations

    3 Credit Hours
    Prerequisite: EN 131, EN 132, and MC 151 An in-depth chronicle of the field of public relations. The course is designed to provide students with sufficient background information about the field, which students can draw upon as they take more advanced courses. This course will explore the meaning, history, evolution and practices of public relations. (FA, SP)
  
  • MC 310 - Announcing

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252 and SC 230. A laboratory intensive course dealing with basic principles of broadcast announcing and interviewing. Emphasis is given to fundamentals of voice projection, diction, timing, poise, narration and microphone techniques. (SP)
  
  • MC 320 - News Editing

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, MC 250, and MC 252 Editing of news articles, evaluating news and its display; editing and rewriting copy for the mass media, with emphasis on the daily newspaper; news judgment, headlines, makeup; and ethical problems. (FA)
  
  • MC 330 - Photojournalism

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252 and MC 253 This course is a comprehensive introduction to photography and its role and professional use in mass communication. The course will emphasize developing the photographic essay. Topic includes developing and printing black and white still photographs for publication. (FA)
  
  • MC 340 - Junior Practicum

    1 Credit Hour
    Prerequisite: Junior Status and MC 140, MC 240, MC 250, MC 252 and MC 253 Required of all Junior Mass Communications majors. Required of all Junior Mass Communications majors. This course reinforces concepts introduced to student in MC 140 and MC 240. This course continues to expose students to professional and ethical demands of the various communications industries. Multiple pedagogical approaches are used to measure student understanding of concepts presented in MC 140 and MC 240. Under special circumstances, students may be allowed to engage in practicum training outside the university from organizations in fields related to communications. An opportunity of field experience with credit for students to make contributions to the department and campus media-related facilities and offices including the journalism newsroom, WRWS-LPFM, and the Bethune-Cookman University television production studio - WM&G-TV, or performing public relations/advertising activities for campus or community organizations while receiving “hands-on experience” in the discipline. (FA, SP)
  
  • MC 346 - Integrated Marketing Communications

    3 Credit Hours
    Prerequisite: EN 131, EN 132,  MA 131 and MA 132 MC 151, MC 250, MC 252 and MC 253 This course focuses on the role of communications efforts in today’s society and helps students understand key concepts and methods used for marketing communications in both traditional and digital media. (FA)
  
  • MC 350 - Mass Media Research

    3 Credit Hours
    Prerequisite: EN 131, EN 132,  MA 131 and MA 132 MC 151, MC 250, MC 252 and MC 253 An introduction to research as it specifically applies to the field of mass communications. Major emphasis will be placed on a review of the theories and methodologies of research in the field of communications. Also to be included will be a basic understanding of developing research models, planning and managing investigations and surveys, as well as on the impact of research on society. (FA, SP)
  
  • MC 351 - Video Editing

    3 Credit Hours
    Prerequisite: EN 132,MC 151, MC 250, MC252, MC 253 and MC 354 This course focuses on nonlinear editing and post-production techniques and practices. The students will be introduced to esthetic considerations for the selection and assembly of shots in a logical sequence, basic transitions, graphic/title creation, and audio mixing and adjustments. The student will acquire the skills necessary to produce news packages and long-form video productions.
  
  • MC 352 - Radio Production

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252. Fundamentals of broadcast announcing, presentation and interviewing; audio control room procedures; audio recording, and editing; use of music and sound effects. (FA)
  
  • MC 354 - Television Production

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252. An introductory course designed to give the students practical and theoretical insight into the technical and operational foundation in television. Students will learn to use cameras, tripods and microphones for gathering and reporting news and feature pa (FA)
  
  • MC 355 - Advanced Television Production

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252, MC 352 and MC 354. A course designed to provide students with intensive and direct experience in the process of producing professional quality multitrack recording, using digital technology. (SP)
  
  • MC 356 - Broadcast Programming

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252, and MC 253 A survey of economics, standards and ethics of radio and television programming and management including station operations, management responsibilities, program formats, audience opinion surveys, and program analyses. (FA)
  
  • MC 358 - Writing For The Electronic Media

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252 and MC 253 A basic course in writing for the electronic media (educational and commercial); laboratory in program design and writing skills. (FA)
  
  • MC 359 - Broadcast Journalism

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252, MC 253 and MC 358. Enhancing skills in journalism, covering readings, news and commentary, writing, and reporting. Emphasis on electronic journalism techniques, simulation of on-the-air reporting and advanced news production. (SP)
  
  • MC 361 - Communications Graphics

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252, and MC 253. Provides basic experiences in planning and producing a commonly used television studio, industrial display, and classroom graphics which are applicable in educational, industrial, and medical training programs. Emphasis on computer applications in production graphic design and layout. (FA, SP)
  
  • MC 363 - Public Relations Practices

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252 and MC 253. A study in principles, policies, practices and techniques of publicity writing in public relations. Layout of actual publicity materials including both print and broadcast. Preparation of information kits. Emphasis on actual usage with cooperating agencies. (SP)
  
  • MC 366 - Advanced Radio Production

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252, MC 253 and MC 352. A lecture-laboratory course for writing, research, persuasive communication, and the production of programs. Emphasis is placed on intensive practical hands-on experience of studio equipment. (SP)
  
  • MC 367 - Electronic News Gathering

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252 and MC 253 This course is designed to teach skills necessary to produce a television newscast. Students will learn the fundamentals of visually constructing a v/o, vo/sot and a package. They will also engage in producing, shooting and editing long form series pieces. The class will reinforce student’s knowledge of digital newsgathering as well as nonlinear editing. (SP)
  
  • MC 370 - Reporting Skills

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252 and MC 253. This course is a hands-on study of techniques used by reporters in newsgathering and news writing for print media. The course will include developing in-depth interviews, maintaining a beat, and reporting for news features. (SP)
  
  • MC 377 - Public Affairs Reporting

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252, MC 253 and MC 370 Advanced training is given to students in the investigation and reporting of specialized public affairs such as civil and criminal court proceedings, elections, and issues involving corporate and financial institutions, political parties, education, the environment, and government. The course will include a component introducing students to online or “citizen” journalism in the coverage of these issues. Advanced training is given to students in the investigation and reporting of specialized public affairs such as conversations, civil and criminal court proceedings, and the discussion of issues by corporate and financial institutions, political parties and other organizations. (FA)
  
  • MC 380 - Magazine and Feature Writing

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, and MC 250 This course will analyze the market of current magazines and newspapers to determine readers’ interests. It. examines the development of the magazine article from concept to finished product. Students explore specialized feature articles including profiles, feature sidebars, and the feature series. (SP)
  
  • MC 391 - Principles of Advertising

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252 and MC 253 This course looks at advertising in society. This course focuses on the communication aspects of advertising. Topics include types and functions of advertising and the fundamentals of broadcast and publications advertising. (SP)
  
  • MC 431 - Communications Law & Ethics

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252, MC 253 and MC 350 An exploration of the structure and function of the law in its relationship to the mass media and the relevance of this relationship to the problems of coverage, libel, privacy and freedom of information act. (FA, SP)
  
  • MC 455 - Advertising Copywriting

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252, MC 253 and MC 361 Students will learn the methods for clearly defining the all-important message and study the techniques for creating effective written pieces. Under the guidance of the instructor, students will work on real-life assignments. Examples of successful and not-so-successful creative pieces will compared, and various types of written material, including print ads, taglines, commercial scripts, direct mail pieces and website content, will be also reviewed. Theory and practice in advertising copywriting for print and electronic (television and radio) media. Students learn about the preparation and presentation of ads and commercials for consumer, business, industrial, corporate and public service advertisers. (SP)
  
  • MC 458 - Advertising and Public Relations Campaigns

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252, MC 253, and MC 363. This course deals with conceiving, researching, planning, executing and evaluating advertising and public relations campaigns for the print and broadcast media. (FA)
  
  • MC 464 - New Media Applications

    3 Credit Hours
    Prerequisite: EN 131, EN 132, CS 131, MC 151, MC 250, MC 252, MC 253 and MC 361 The purpose of this course is to introduce students to the concept of Media Convergence. Our traditional forms of media - print, television and radio are rapidly merging with the Internet. This class will allow students to discuss and debate this new technological trend. (FA, SP)
  
  • MC 470 - Special Topics in Mass Communications

    3 Credit Hours
    Prerequisite: Restricted to senior standing in Mass Communications or permission of instructor. This course allows the department to offer unique courses on an ad hoc basis that augment the core curriculum. Courses have included a variety of subject areas. May be repeated under different topics for a maximum of 6 Hours Credit. (FA, SP)
  
  • MC 490 - Internship

    6 Credit Hours
    Prerequisite: Junior and senior standing in Mass Communications Students and instructors concerned will select an appropriate work area related to the field of broadcasting or an appropriate communications area where the student may gain work experience or on the job training. Students must have an application on file prior to actual training. (FA, SP)
  
  • MC 499 - Senior Seminar in Mass Communication

    3 Credit Hours
    Prerequisite: EN 131, EN 132, MA 131, MA 132, MC 151, MC 250, MC 252, MC 253 and MC 350. This course is an investigation and discussion of social problems, ethics and responsibilities as they relate to the mass communications industries. Senior thesis or professional project required. (FA, SP)
  
  • PCA 180 - Professional Seminar (Mass Comm)

    0 Credit Hour
    Mass Communications majors are required to register for this Professional Seminar course every semester. The seminar meetings will convene every week to provide students with the opportunity to become better acquainted with their chosen field. It is also designed to showcase student participation in WRWS-FM 99.1, WM&G-TV, Vision Student Chapter of the Florida Public Relations Association (FPRA), Association of Black Journalists, UniverCity Magazine and the Voice of the Wildcats Newspaper. A letter grade is assigned for participation in the seminar, and the grade appears on every student’s transcript, even though no hour credit is earned. (FA,SP)
  
  • PCA 280 - Professional Seminar (Mass Comm)

    0 Credit Hour
    Mass Communications majors are required to register for this Professional Seminar course every semester. The seminar meetings will convene every week to provide students with the opportunity to become better acquainted with their chosen field. It is also designed to showcase student participation in WRWS-FM 99.1, WM&G-TV, Vision Student Chapter of the Florida Public Relations Association (FPRA), Association of Black Journalists, UniverCity Magazine and the Voice of the Wildcats Newspaper. A letter grade is assigned for participation in the seminar, and the grade appears on every student’s transcript, even though no hour credit is earned. (FA,SP)
  
  • PCA 380 - Professional Seminar (Mass Comm)

    0 Credit Hour
    Mass Communications majors are required to register for this Professional Seminar course every semester. The seminar meetings will convene every week to provide students with the opportunity to become better acquainted with their chosen field. It is also designed to showcase student participation in WRWS-FM 99.1, WM&G-TV, Vision Student Chapter of the Florida Public Relations Association (FPRA), Association of Black Journalists, UniverCity Magazine and the Voice of the Wildcats Newspaper. A letter grade is assigned for participation in the seminar, and the grade appears on every student’s transcript, even though no hour credit is earned. (FA,SP)
  
  • PCA 480 - Professional Seminar (Mass Comm)

    0 Credit Hour
    Mass Communications majors are required to register for this Professional Seminar course every semester. The seminar meetings will convene every week to provide students with the opportunity to become better acquainted with their chosen field. It is also designed to showcase student participation in WRWS-FM 99.1, WM&G-TV, Vision Student Chapter of the Florida Public Relations Association (FPRA), Association of Black Journalists, UniverCity Magazine and the Voice of the Wildcats Newspaper. A letter grade is assigned for participation in the seminar, and the grade appears on every student’s transcript, even though no hour credit is earned. (FA,SP)

Marketing

  
  • MK 341 - Principles of Marketing

    3 Credit Hours
    A survey of the nature, scope, and economic importance of marketing. Analysis of marketing functions, institutions, pricing, demand creation, cost; survey of the influence of environmental, social, economic, ethical, legal, and technological forces on marketing. (FA, SP)
  
  • MK 350 - Consumer Behavior

    3 Credit Hours
    Prerequisite: MK 341 . An analysis of the social, cultural, economic, and psychological factors that influence the decision-making process of consumers. Methods of measuring and analyzing consumers and consumer markets are introduced. (FA)
  
  • MK 360 - Promotional Strategies

    3 Credit Hours
    Prerequisite: MK 341 . A study of promotion, public relations and advertising in the sale of goods and services. Rationale behind creative selling, advertising, public relations, and sales management is stressed. (FA)
  
  • MK 370 - Sales Management

    3 Credit Hours
    Prerequisite: MK 341 . The course is an introduction to sales and sales management and presents a concise portrayal of selling in the contemporary business environment, focusing on creating and communicating value for customers and managing the buyer-seller relationship process. In addition to role playing and in-basket exercises for developing skills in professional selling, the course addresses training, supervision and compensation of the sales force; cooperation between middlemen, wholesalers, retail outlets, and integration with other components of the promotion mix. (FA)
  
  • MK 400 - Marketing Research

    3 Credit Hours
    Prerequisite: MK 341 . An application of quantitative techniques to the solution of marketing problems. Emphasis is on problem definition, sampling and questionnaire designing and statistical tabulation.
  
  • MK 410 - Marketing Systems

    3 Credit Hours
    Prerequisite: MK 341 . This course is a comprehensive discussion of the key levers that marketers can use to create relationships in the area of internet marketing. A four-stage, demand-centric framework provides the student fundamental skills in how to use the Internet to create intense and profitable relationships with customers. Special attention is given to the primary forces that the Internet brings to marketing; individualization and interactivity (FA)
  
  • MK 411 - Seminar in Marketing

    3 Credit Hours
    Prerequisite: MK 341 . The Seminar Series in Marketing provides a Credit long, in-depth focus on specialized areas within and closely integrated with the marketing discipline. Each course offering is specifically associated with a definite, targeted area of marketing to increase the student’s background and knowledge in specialized areas. (Spring or as needed)
  
  • MK 415 - Creating Customer Value

    3 Credit Hours
    Prerequisite: MK 341 . This course examines customer relationships in context to creating customer value, value-creating organizations and business strategies that aligns with forward-thinking management. The ideas and practices this course focuses on includes; understanding and identifying customers wants and needs, customer orientation, product or service differentiation and value-creating processes to attract, satisfy and retain customers through relationship management. Concepts, cases, and practical applications in customer value will be discussed, analyzed, researched and presented in group projects to assess student-learning outcomes for course. (SP)
  
  • MK 420 - Marketing Management

    3 Credit Hours
    Prerequisite: MG 300  and MK 341 . A study of consumer contemporary concerns about products; social, political, economic, competition, the concept of one global market. (SP)

Mathematics

  
  • MAB 138 - Applied Business Calculus

    3 Credit Hours
    Prerequisite: MAT 134   To introduce students to methods of using calculus to solve problems involving limits, derivatives, maxima and minima, curve sketching and optimization techniques. Emphasis will be on application of calculus for analyzing and solving financial management problems. (FA,SP,SU)
  
  • MAT 095 - Beginning Algebra

    4 Credit Hours
    This course is a review of arithmetic involving basic operations of whole numbers, fractions, decimals and percents. Additional topics include an introduction to algebraic concepts such as graphing linear equations in two variables, polynomials and properties of exponents, and factoring.
  
  • MAT 131 - Liberal Arts Mathematics

    3 Credit Hours
    Prerequisite: An appropriate score on a Bethune-Cookman University mathematics placement test and/or successful in MAT 095   or a grade of “C” or higher in any college-level mathematics course. Topics may include voting techniques, fair division, apportionment, graph theory, linear and exponential growth, financial mathematics, and history of mathematics. This course is not intended for students whose program requires preparation for pre-calculus or calculus courses. (FA,SP,SU)
  
  • MAT 132 - College Mathematics

    3 Credit Hours
    Prerequisite: An appropriate score on a Bethune-Cookman University mathematics placement test and/or successful in MAT 095    or a grade of “C” or higher in any college-level mathematics course. Topics may include set theory; symbolic logic; counting principles; probability; statistics; geometry; measurement; applications. This course is not intended for students whose program requires preparation for pre-calculus or calculus courses. (FA,SP,SU)
  
  • MAT 134 - College Algebra

    3 Credit Hours
    Prerequisite: An appropriate score on a Bethune-Cookman University mathematics placement test and/or successful in MAT 095  or a grade of “C” or higher in any college-level mathematics course. This course is intended to instill critical thinking skills and algebra skills necessary for further studies in mathematics and science. Topics include functions; function properties; graphs; operations on functions; working with a variety equations, functions, and expressions including linear, quadratic, absolute value, radical, exponential, and logarithmic; inverse functions; applications. (FA,SP,SU)
  
  • MAT 135 - Pre-Calculus

    3 Credit Hours
    Prerequisite: Appropriate score on a Bethune-Cookman University mathematics placement test or a grade of C or higher in MAT 134  or equivalent transfer credit or a grade of “C” or higher in any math course numbered MAT 136  or higher. This course is intended to provide algebra skills necessary for Calculus. Topics include exponential, logarithmic, polynomial, and rational functions; polynomial and rational inequalities; systems of equations; sequences and series; induction and the binomial theorem. (FA,SP,SU)
  
  • MAT 136 - Analytical Trigonometry

    3 Credit Hours
    Prerequisite: Appropriate score on a Bethune-Cookman mathematics placement test or a grade of C or higher in MAT 134  or equivalent transfer credit or a grade of “C” or higher in any math course numbered MAT 135  or higher. This course is designed to instill critical thinking skills and technical knowledge in the area of trigonometry. Topics include trigonometric functions, inverse trigonometric functions, trigonometric identities, conditional trigonometric equations, solutions of triangles, vector algebra, polar coordinates, and trigonometric forms of complex numbers. (FA,SP,SU)
  
  • MAT 141 - College Algebra, Honors

    3 Credit Hours
    Prerequisite: Placement through the Honors Program. A course in college algebra, which covers topics that are not generally available to students not enrolled in honors algebra; namely, polynomials, rational expressions, linear and nonlinear equations and inequalities, linear systems of equations and inequalities, complex numbers, radicals, exponents, and graphing. The honors course differs both in depth and extension by the inclusion of the field axioms of the set of real numbers, the fundamental theorem of algebra, synthetic division, the remainder and factor theorems, exponential and logarithmic functions with applications to the physical and social sciences, and a careful exposition of fundamental concepts. Additional topics in this course may include matrix algebra and linear programming. (FA)
  
  • MAT 142 - College Mathematics, Honors

    3 Credit Hours
    Prerequisite: A grade of “C” or higher in MAT 141 . A course in college mathematics that includes sets, logic, counting systems, geometry, probability and statistics. Additional topics in this course may include measurement, matrix algebra and linear programming. (SP)
  
  • MAT 143 - Applied Calculus I, Honors

    3 Credit Hours
    Prerequisite: Placement through the Honors Program. This course meets the general education requirement for the first course in mathematics. This course is designed to assist Honors freshmen in the development of a clearer, more precise, and individualistic style in both oral and written concepts of mathematics through intensive study, and practice in efficient mathematics problem-solving and writing techniques. This course includes polynomial, rational, exponential, logarithmic and trigonometric functions; derivative and integration of trigonometric functions; limits; chain rule. Students are encouraged to investigate mathematical ideas and processes algebraically, numerically, as well as graphically. This course cannot be substituted for MAT 241 , MAT 242 , or MAB 138. (FA)
  
  • MAT 144 - Applied Calculus II, Honors

    3 Credit Hours
    Prerequisite: A grade of ‘C’ or higher in MAT 143. This course is a continuation of MAT 143. This course meets the general education requirement for the second course in mathematics. This course includes graphing and optimization; derivatives of trigonometric, logarithmic and exponential functions; different techniques of integration. This course cannot be substituted for MAT 241, MAT 242, or MAB 138. (SP)
  
  • MAT 241 - Calculus I with Analytic Geometry

    4 Credit Hours
    Prerequisite: Appropriate score on a Bethune-Cookman mathematics placement test or a grade of “C” or higher in both MAT 135  and MAT 136  , a grade of “C” or higher in both MAT 143  and MAT 144 , or equivalent transfer credits in pre-calculus and trigonometry. This is a first course in Calculus designed to instill critical thinking skills and knowledge of the techniques of calculus. Topics include limits and continuity; derivatives; applications of derivatives; differentiation rules; mean value and intermediate value theorems; extrema; definition and interpretation of the integral; anti-derivatives; fundamental theorem of calculus. (FA,SP)
  
  • MAT 242 - Calculus II with Analytic Geometry

    4 Credit Hours
    Prerequisite: Appropriate score on a Bethune-Cookman mathematics placement test or a grade of “C” or higher in MAT 241  or equivalent transfer credit. This is a second course in Calculus. Topics include methods of integration; applications of integration; sequences and series; differential equations; parametric equations and polar coordinates. (FA,SP)
  
  • MAT 260 - Practical Statistics

    3 Credit Hours
    Prerequisite: A grade of “C” or higher in MAT 134  or MAT 135  or equivalent transfer credit. Introduction to probabilities, independence trails, functions on the sample space; approximations to the binomial distribution; elementary statistics; applications to practical problems from science, social sciences, business, and everyday life, the collection, tabulation, organization and numerical properties of certain phenomena from known numerical properties of similar phenomena. (SP)
  
  • MAT 275 - Mathematics for Teachers

    3 Credit Hours
    Structure of number systems, integers, numeration systems elementary number theory, fundamental theory of arithmetic, decimals and real numbers, applications, sets, relations and introductory algebra, metric and nonmetric geometry, introduction to trigonometry, statistics, and probability. A simultaneous development of teaching methods and materials is also included. Not acceptable for credit toward a major in mathematics. MAT 275 may be waived for those students enrolled in the teacher education program who show proficiency in the competencies in this course. (FA,SP)
  
  • MAT 300 - History of Mathematics

    3 Credit Hours
    Survey from Babylonian and Egyptian mathematics to 20th century mathematics with emphasis on the development of algebra, geometry, calculus, and number theory. This course is open to majors and non-majors alike.
  
  • MAT 331 - Calculus III with Analytic Geometry

    5 Credit Hours
    Prerequisite: A grade of “C” or higher in MAT 242 . Functions of several variables and their graphical representations; vectors; partial derivatives and gradients; optimization; multiple integration; polar, spherical, and cylindrical coordinate systems; curves; vector fields; line integrals; flux integrals. (FA)
  
  • MAT 332 - Advanced Calculus

    3 Credit Hours
    Prerequisite: A grade of “C” or higher in MAT 331 . Vector calculus gradient, divergence, curl; differential operators in orthogonal curvilinear coordinates; line, surface, and volume integrals; Stokes and Green’s Theorems; Fourier series; applications. (SP)
  
  • MAT 334 - Differential Equations

    3 Credit Hours
    Prerequisite: A grade of “C” or higher in MAT 242 . Methods of solution of ordinary differential equations; linear equations and systems of linear equations; methods which may include operators, undetermined coefficients, variation of parameters, Laplace transforms, series solutions; and boundary value problems. (SP)
  
  • MAT 335 - Linear Algebra

    3 Credit Hours
    Prerequisite: A grade of “C” or higher in MAT 242 . Uses of vectors and matrices in coordinate geometry, concept of linear independence, finite dimensional vector spaces, sub-space, basis, dimension, linear equations, and matrix manipulation. (FA)
  
  • MAT 337 - Probability and Statistics

    3 Credit Hours
    Prerequisite: A grade of “C” or higher in MAT 242 . Continuous sample space; limit theorems, stochastic processes, statistical inference, and statistical methods. (SP)
  
  • MAT 342 - Modern Geometry

    3 Credit Hours
    This course will provide prospective teachers with experiences in geometry that will help them develop the specialized content knowledge needed to support the teaching of mathematics in middle-level education.
  
  • MAT 353 - Foundations of Mathematics

    3 Credit Hours
    Prerequisite: A grade of “C” or higher in MAT 241  or equivalent. This course is designed to be a bridge to higher level mathematics and to provide critical thinking and proof writing skills through topics such as set theory, algebra, real numbers, and real number topology. Axioms and proofs will be emphasized throughout. (FA)
  
  • MAT 361 - Numerical Analysis I

    3 Credit Hours
    Prerequisite: A grade of “C” or higher in MAT 242  and competence in a programming language suitable for numeric computations (such as C, C++, FORTRAN, JAVA, or PASCAL). Root finding, interpolation and polynomial approximation, numerical differentiation and integration, direct and iterative methods for systems of linear equations. (FA)
  
  • MAT 362 - Numerical Analysis II

    3 Credit Hours
    Prerequisite: A grade of “C” or higher in MAT 361 , MAT 334  and MAT 335 . Approximation theory, numerical solutions of nonlinear systems, boundary value problems and initial value problems for ordinary differential equations.
  
  • MAT 395 - Cooperative Education/Field Experience

    3-6 Credit Hours
    Work, research, or internship experience at the junior level. Students must have a minimum cumulative grade point average of 3.0 and a minimum grade point average of 3.0 in mathematics. The department chair will determine Credit Hours credit after the details of placement have been made. The student must register for the course before beginning the internship.
  
  • MAT 411 - Mathematics Seminar

    3 Credit Hours
    Prerequisite: Consent of the instructor. Lectures in topics of current interest to be determined by the instructor based upon the needs and interests of the students. (FA)
  
  • MAT 412 - Mathematics Seminar

    3 Credit Hours
    Prerequisite: Consent of the instructor. Lectures in topics of current interest to be determined by the instructor based upon the needs and interests of the students. (SP)
  
  • MAT 431 - Abstract Algebra I

    3 Credit Hours
    Prerequisite: A grade of “C” or higher in both MAT 331  and MAT 353 . This course is an introduction to the basic concepts in abstract algebra. Topics in the two Credit sequence include groups, subgroups, group homomorphisms, rings, ring homomorphisms, ideals, quotient rings, polynomial rings, and fields. (FA)
  
  • MAT 432 - Abstract Algebra II

    3 Credit Hours
    Prerequisite: A grade of “C” or higher in MAT 431 . This course is a continuation of MAT 431 . Continuation topics include groups, subgroups, group homomorphisms, rings, ring homomorphisms, ideals, quotient rings, polynomial rings, and fields. (SP)
 

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