Digital Marketing, B.S.

The Digital Marketing program is designed with academic and industry experts, integrates with existing Marketing curricula, and adds cutting-edge digital marketing courses in topics such as social media, influencer marketing, and marketing data analytics. Students who complete this program will have the opportunity to earn up to 6 certifications from HubSpot and Google, and will exit with immediately applicable hands-on projects - expanding any traditional Marketing program with specialized hard skills employers are seeking.

Program Learning Outcomes

• Evaluate digital marketing campaign strategies based on foundational knowledge of marketing needs within a business.
• Design, plan, and test a compelling social media marketing campaign that effectively supports business goals.
• Develop targeted, dynamic email marketing campaigns that ethically maximize leads, conversions, and engagement according to the stages of the customer lifecycle.
• Evaluate marketing campaign performance and make data-informed marketing decisions based on data analysis and experimentation.
• Design viral marketing campaigns to cultivate and maximize ethical organic growth across different customer segments.
• Identify career opportunities through frameworks that evaluate fulfillment and financial health.
• Build a plan for securing opportunities, using empathy and professionalism to maximize chances of success.
• Design, plan, and test targeted multi-channel marketing campaigns that leverage the strengths of different marketing channels to maximize business success and growth