Mass Communications-Public Relations/Advertising Concentration, B.A.

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Mass Communications-Public Relations/Advertising Concentration: Total Semester Hours = 120

Freshman Year

First Semester

EN 131 - College English I 3 Credit Hours ^GE ^*
MC 151 - Intro to Mass Communications 3 Credit Hours
MC 160 - Practicum I 1 Credit Hour
MAT 131 - Liberal Arts Mathematics 3 Credit Hours ^GE ^*
SC 101 - Introduction to Human Communication 3 Credit Hours
HI 130 - African American History 3 Credit Hours

Total: 16 Hours

Second Semester

EN 132 - College English II 3 Credit Hours ^GE
MC 271 - Special Topics 3
MAT 132 - College Mathematics 3 Credit Hours ^GE
Reasoning Skill - Scientific ^GE3 Credits
Faith and Wellness Awareness ^GE3 Credits

Total: 15 Hours

Sophomore Year

First Semester

MC 250 - Introduction to Journalism 3 Credit Hours
MC 252 - Intro to Broadcast Production 3 Credit Hours
MC 260 - Practicum II 1 Credit Hour
MC 385 Writing for Electronic Media 3 Credit Hours
POL 230 - American Government 3 Credit Hours
SC 230 - Introduction to Effective Oral Communication 3 Credit Hours ^GE

Total: 16 Hours

Second Semester

Historical and Cultural Perspectives ^GE3 Credits
PHIL 230 - Ethics 3 Credit Hours ^GE
MC 280 Sports Communication 3 Credit Hours
MC 251 - Desktop Publishing 3 Credit Hours
MC 253 - Introduction to Public Relations 3 Credit Hours

Total: 15 Hours

Junior Year

First Semester

MC 360 - Practicum III 1 Credit Hour
MC 358 - Writing For The Electronic Media 3 Credit Hours
MC 346 - Integrated Marketing Communications 3 Credit Hours
Free Elective 300/400 Level 3 Credit Hours
SC 302 - Organizational Communication 3 Credit Hours
SC 304 - Introduction to Interpersonal Communication 3 Credit Hours

Total: 16 Hours

Second Semester

MC 315 Media & Communication Jr. Research 3 Credit Hours
MC 361 - Communications Graphics 3 Credit Hours
MC 375 Communication Strategies for Social Media 3 Credit Hours
MC 391 - Principles of Advertising 3 Credit Hours
MC 363 - Public Relations Practices 3 Credit Hours

Total: 15 Hours

Senior Year

First Semester

MC 455 - Advertising Copywriting 3 Credit Hours
MC Free Elective 3 Credit Hours
MC 415 Senior Research in Media & Communications 3 Credit Hours
SC 310 - Crisis Communication 3 Credit Hours
MC 431 - Communications Law & Ethics 3 Credit Hours

Total: 15 Hours

Second Semester

MC 458 - Advertising and Public Relations Campaigns 3 Credit Hours
MC 470 - Special Topics in Mass Communications 3 Credit Hours
MC 490 - Internship 6 Credit Hours

Total: 12 Hours

Notes:

GE = General Education Courses

*Based on your placement testing scores, these courses may require prerequisites which may extend the number of semesters needed to complete degree requirements. These prerequisites do not count towards the degree for graduation.