DMAR 410 - Digital Content Strategy

3 Credit Hours

In this course, student will cover the planning, production, and distribution of high-value digital content. Students will learn storytelling techniques, audience targeting, and multi-platform content management. Topics include writing for the web, video marketing, and content calendars for brand engagement.
Prerequisite: DMAR 350 - Lifecycle and Email Marketing

DMAR 315 - Digital Marketing Analytics and Experimentation

Lecture Hours: 3
Term(s) Offered: Fall Every