DMAR 315 - Digital Marketing Analytics and Experimentation

3 Credit Hours

In this course, you’ll learn to design experiments that rigorously test various marketing decisions, analyze digital customer behavior data using a variety of tools, and leverage data to refine marketing strategies and improve customer acquisition.
Prerequisite: DMAR 233 - Going Viral and Growth Hacking

DMAR 245 - Social Media Marketing, Digital Awareness and Engagement.

Lecture Hours: 3
Term(s) Offered: Spring Every