DMAR 350 - Lifecycle and Email Marketing

3 Credit Hours

In this course, you’ll learn to craft successful email campaigns within lifecycle marketing plans. By the end, you’ll build a marketing campaign that drives customers to take desired actions based on their lifecycle stage.
Prerequisite: DMAR 233 - Going Viral and Growth Hacking

DMAR 245 - Social Media Marketing, Brand Awareness and Engagement

Lecture Hours: 3
Term(s) Offered: Fall Every