DMAR 245 - Social Media Marketing, Brand Awareness and Engagement

3 Credit Hours

This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that.
Prerequisite: DMAR 110 - Introduction to Digital Marketing

Lecture Hours: 3
Term(s) Offered: Spring