DMAR 233 - Going Viral and Growth Hacking

3 Credit Hours

Growth Hacking” maximizes every opportunity and extracts value from every move. This course teaches what drives people to share content and how to create shareable, meme-worthy material that boosts growth. You’ll also discuss the ethics of going viral and handling negative publicity.
Prerequisite: DMAR 110 - Introduction to Digital Marketing

Lecture Hours: 3
Term(s) Offered: Fall Every