ESM 410 - Distribution of Games

3 Credit Hours

The role of a publisher in the games industry is to ensure that a game can get in front of its audience successfully. To do that, a publisher must consider a variety of distribution strategies and channels. This course will teach you how publishers promote games and bring them to market. By the end of this class you will be able to plan a game’s launch and promotion. This online class features optional live sessions.
Prerequisite: MK 341 Principles of Marketing

ESM 3XX Gaming Business and Revenue Models

Lecture Hours: 3
Term(s) Offered: Fall/Spring