ESM 425 - Game Analytics and Data-Driven Decision Making

3 Credit Hours

Teaches basics of data collection, game performance metrics, player behavior analytics, and audience insights. Students learn how to use analytics for business, marketing, and game design improvement.
Prerequisite: ISBA 110 Business Computer Applications and AI

BA 236 Business Statistics and Probability

ESM 3XX Gaming Business and Revenue Model

Lecture Hours: 3
Term(s) Offered: Fall/Spring