ESM 325 - Gaming Business and Revenue Models

3 Credit Hours

Examines publishing, sponsorship, merchandising, media rights, microtransactions, and partnership development in the global gaming sector. Students analyze financial statements, strategic models, and monetization methods.
Prerequisite: AC 231, ACL 231, AC 232, ACL 232, BA 234

Lecture Hours: 3
Term(s) Offered: Fall/Spring