Dr. LaDoris McClaney School of Performing Arts and Communication Building
The mission of the Department of Mass Communications is to advance the academic, professional and personal development of undergraduate students through select, state-of-the-art programs of teaching, research and public service that combine strong liberal arts with professional preparation for the media, graduate studies and other career outlets geared toward ideas reaching large numbers of people through a number of mechanisms.
The Department of Mass Communications offers a Bachelor of Arts degree in Mass Communications. Departmental course offerings are arranged in three concentrations: Digital Broadcast Production, Multimedia Journalism, and Public Relations/Advertising. A student, with the consultation of an academic student success coach, will identify an emphasis area and design a course of study to complete the 120 Semester-Hour degree requirements. Student majors may select one of three emphasis areas in the department. Each emphasis area is designed to expose students to the theories and techniques used by media professionals in the concentration area.
Students seeking admission into a major program in the Department of Mass Communications must:
• Meet the admission requirements of Bethune-Cookman University as described in the Admissions and Enrollment Services section of this catalog.
• Meet the admission requirements of the School of Performing Arts as described in that section of the catalog.
The Bachelor of Arts in Mass Communications with Concentrations in:
Digital Broadcast Production
The Bachelor of Arts in Mass Communications-Digital Broadcast Production is designed to train students interested in television and radio production careers. Students learn about the use of production equipment, operations, visual-aural aesthetics, producing and directing, as well as editing, scriptwriting, research and management of telecommunications facilities. Students are encouraged to gain experience through professional internships and at on-campus facilities including: WM&G-TV, a modern, television production studio with Adobe Premiere nonlinear editors; two radio stations, WBCC-AM, and WRWS-FM with Mac and Windows-based digital audio workstations. Basic course instruction is based in the Mass Communications Digital Broadcast Production Lab. Hands-on real-life exposure to industry standards is emphasized.
The Bachelor of Arts in Mass Communications-Multimedia Journalism is designed for students who are interested in print, radio, television and digital media careers. The concentration is designed to provide students with hands-on instruction and to develop skills in fact gathering, news and feature writing techniques, editorial judgment, publication design, principles and practices of print and digital media outlets, and radio and television. Students are encouraged to gain experience through professional internships and with two on-campus publications: the awarding-winning Voice of the Wildcats student newspaper and UniverCity magazine, both with print and digital versions. Basic course instruction is based in the Mass Comm Multimedia Lab located in the LaDoris McClaney School of Performing Arts and Communication building.
The Bachelor of Arts in Mass Communications-Public Relations/Advertising is designed to prepare students interested in public relations careers in the creation, sales, management, and production of advertising in all aspects of communications (written and spoken) with important concepts in the social sciences. Students acquire competencies in developing and writing campaign materials. Also, they sharpen their skills by producing advertisements, brochures, flyers, newsletters, PSA’s and promotional messages for clients on and off campus.