Department of Mass Communications

Return to: Dr. La-Doris McClaney School of Performing Arts and Communication

The Department of Mass Communications offers the Bachelor of Arts degree in mass communications. Departmental course offerings are arranged in four areas of emphasis: broadcast journalism, broadcast production technology, news editorial and public relations/advertising. A student, with the consultation of an academic student success coach, will identify an emphasis area and design a course of study to complete the 120 Semester-Hour degree requirements. Student majors may select one of four emphasis areas in the department. Each emphasis area is designed to expose students to the theories and techniques used by media professionals in the emphasis area. An 18 Hour minor is available to non-majors in each area of emphasis.

Department of Mass Communications Mission and Goals

The Department of Mass Communications mission is to support and fulfill the overall missions of Bethune-Cookman University and the School of Liberal Arts by fostering academic excellence through effective teaching, community involvement and an appreciation for cultural diversity. The Department will engage students in a rigorous, ethical, skills-based curriculum which will prepare graduates to educate, inform, entertain and affect change in the greater global society while demonstrating strong Christian values.

Programs

• Mass Communications, B.A.
• Mass Communications, Digital Broadcast Production Concentration, B.A.
• Mass Communications-Multimedia Journalism Concentration, B.A.
• Mass Communications-Public Relations/Advertising Concentration, B.A.

• Mass Communications Minor

Return to: Dr. La-Doris McClaney School of Performing Arts and Communication