Feb 23, 2020  
2015-2016 Undergraduate Catalog 
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

Department of Mass Communications

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The Department of Mass Communications offers the Bachelor of Arts degree in mass communications. Departmental course offerings are arranged in four areas of emphasis: broadcast journalism, broadcast production technology, news editorial and public relations/advertising. A student, with the consultation of an academic student success coach, will identify an emphasis area and design a course of study to complete the 120 Semester-Hour degree requirements. Student majors may select one of four emphasis areas in the department. Each emphasis area is designed to expose students to the theories and techniques used by media professionals in the emphasis area. An 18 Hour minor is available to non-majors in each area of emphasis.

Department of Mass Communications Mission and Goals

The Department of Mass Communications mission is to support and fulfill the overall missions of Bethune-Cookman University and the School of Liberal Arts by fostering academic excellence through effective teaching, community involvement and an appreciation for cultural diversity. The Department will engage students in a rigorous, ethical, skills-based curriculum which will prepare graduates to educate, inform, entertain and affect change in the greater global society while demonstrating strong Christian values.

Program Student Learning Outcomes (PSLOs)

Following the completion of a major in Mass Communications, students will demonstrate:

  • An ability to identify, evaluate, and synthesize information.
  • A familiarity with the use of mass communications technologies in their course portfolio.
  • An appreciation for ethical models as they apply to mass communications in oral presentation and thesis defense.
  • Communication Skills, Competence and Preparation: Students will demonstrate the acquisition of the basic vocabulary, skills and professional preparation necessary for success in a career in mass communication.
  • Leadership and Life Skills: Students will understand the value of team work in accomplishing shared goals and outcomes. They will identify the necessary skills to become “gate keepers” and in internship.
  • Appreciation for the importance of diverse ideas, cultures and opinions in a contemporary society in by through research and writing of thesis paper or complete a project both judged by a committee.


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