May 11, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MC 346 - Integrated Marketing Communications

3 Credit Hours
Prerequisite: EN 131, EN 132,  MA 131 and MA 132 MC 151, MC 250, MC 252 and MC 253 This course focuses on the role of communications efforts in today’s society and helps students understand key concepts and methods used for marketing communications in both traditional and digital media. (FA)


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