May 11, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MC 391 - Principles of Advertising

3 Credit Hours
Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252 and MC 253 This course looks at advertising in society. This course focuses on the communication aspects of advertising. Topics include types and functions of advertising and the fundamentals of broadcast and publications advertising. (SP)


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