May 05, 2024  
2014-2015 Undergraduate Catalog 
    
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2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

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MK 360 - Promotional Strategies

3 Credit Hours
Prerequisite: MK 341 . A study of promotion, public relations and advertising in the sale of goods and services. Rationale behind creative selling, advertising, public relations, and sales management is stressed. (FA)


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