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Apr 30, 2024
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HM 330 - Hospitality Marketing3 Credit Hours
Prerequisite: HM 110 , HM 240 , HM 242 , & HM 260 . Based upon the content of HM 110, HM 240, HM 242 & HM 260 The course includes an analysis of the development, application and evaluation of marketing conceptual structures and techniques in the hospitality industry. An in-depth look at business research, product development and outreach program practices and techniques. The course revolves around research and professional presentation of research data. (SP)
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