Mass Communications-Public Relations/Advertising Concentration, B.A.

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Mass Communications-Public Relations/Advertising Concentration: Total Semester Hours = 120

Freshman Year

First Semester

EN 131 - College English I 3 Credit Hours ^GE ^*
FC 110 - Freshman Seminar I 1 Credit Hour ^GE
MAT 131 - Liberal Arts Mathematics 3 Credit Hours ^GE ^*
MC 140 - Mass Communications Seminar 1 Credit Hour
ML_ 131 - Modern Language I 3 Credit Hours ^GE
PE 113 - Health and Wellness 1 Credit Hour ^GE ^**
RELI 110 - Understanding Faith 3 Credit Hours ^GE
PCA 180 - Professional Seminar (Mass Comm) 0 Credit Hour

Total: 15 Hours

Second Semester

EN 132 - College English II 3 Credit Hours ^GE
FC 111 - Freshman Seminar II 1 Credit Hour ^GE
HI 130 - African American History 3 Credit Hours ^GE
MAT 132 - College Mathematics 3 Credit Hours ^GE
MC 151 - Intro to Mass Communications 3 Credit Hours
ML_ 132 - Modern Language II 3 Credit Hours ^GE
PCA 180 - Professional Seminar (Mass Comm) 0 Credit Hour

Total: 16 Hours

Sophomore Year

First Semester

ES 130 - Introduction to Environmental Science 3 Credit Hours ^GE
HU 225 - Interdisciplinary Humanities 3 Credit Hours ^GE
OR
SS 245 - Interdisciplinary Social Science 3 Credit Hours ^GE
MC 240 - Sophomore Practicum 1 Credit Hour
MC 250 - Introduction to Journalism 3 Credit Hours
MC 252 - Intro to Broadcast Production 3 Credit Hours
SC 230 - Introduction to Effective Oral Communication 2 Credit Hours ^GE
PCA 280 - Professional Seminar (Mass Comm) 0 Credit Hour

Total: 15 Hours

Second Semester

BI 131 - General Biology 3 Credit Hours ^GE
FC 280 - Sophomore Seminar: Leadership 1 Credit Hour ^GE
3 Credit Free Elective
MC 251 - Desktop Publishing 3 Credit Hours
MC 253 - Introduction to Public Relations 3 Credit Hours
PHIL 230 - Ethics 2 Credit Hours ^GE
PCA 280 - Professional Seminar (Mass Comm) 0 Credit Hour

Total: 15 Hours

Junior Year

First Semester

MC 340 - Junior Practicum 1 Credit Hour
MC 346 - Integrated Marketing Communications 3 Credit Hours
MC 352 - Radio Production 3 Credit Hours
MC 354 - Television Production 3 Credit Hours
MC 361 - Communications Graphics 3 Credit Hours
MC 363 - Public Relations Practices 3 Credit Hours
PCA 380 - Professional Seminar (Mass Comm) 0 Credit Hour

Total: 16 Hours

Second Semester

ENT 300 - Junior Seminar: Entrepreneurship 1 Credit Hour ^GE
Free Elective (300-400 Level)
MC 310 - Announcing 3 Credit Hours
MC 350 - Mass Media Research 3 Credit Hours
MC 391 - Principles of Advertising 3 Credit Hours
MC 491 Media Sales
PCA 380 - Professional Seminar (Mass Comm) 0 Credit Hour

Total: 16 Hours

Senior Year

First Semester

MC 455 - Advertising Copywriting 3 Credit Hours
MC 458 - Advertising and Public Relations Campaigns 3 Credit Hours
MC 464 - New Media Applications 3 Credit Hours
MC 499 - Senior Seminar in Mass Communication 3 Credit Hours
MC Elective (300-400 Level)
PCA 480 - Professional Seminar (Mass Comm) 0 Credit Hour

Total: 15 Hours

Second Semester

MC 431 - Communications Law & Ethics 3 Credit Hours
MC 470 - Special Topics in Mass Communications 3 Credit Hours
MC 490 - Internship 6 Credit Hours

Total: 12 Hours

Notes:

GE = General Education Courses

*Based on your placement testing scores, these courses may require prerequisites which may extend the number of semesters needed to complete degree requirements. These prerequisites do not count towards the degree for graduation.

**Marching Band Members ONLY substitute PE Activity with MUB 110 - Marching Band . **ROTC Member ONLY substitute PE Activity with MY 104 - Basic Military Science and MYL 104 - Basic Military Science Laboratory .