Apr 04, 2025

2016-2017 Undergraduate Catalog

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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

Mass Communications-Public Relations/Advertising Concentration, B.A.

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Total Semester Hours = 120

Freshman Year

First Semester

FC 110 - Freshman Seminar I 1Credit Hour
EN 131 - College English I 3 Credit Hours
MAT 131 - Liberal Arts Mathematics 3 Credit Hours
RELI 110 - Understanding Faith 3 Credit Hours
ML 131 - Modern Language I 3 Credit Hours
MC 140 - Mass Communications Seminar 3 Credit Hours
PE 113 - Health and Wellness 1 Credit Hour
PCA 180 - Professional Seminar (Mass Comm)

Total: 15 Hours

Second Semester

FC 111 - Freshman Seminar II 1 Credit Hour
EN 132 - College English II 3 Credit Hours
MAT 132 - College Mathematics 3 Credit Hours
ML 132 - Modern Language II 3 Credit Hours
HI 130 - African American History 3 Credit Hours
MC 151 - Intro to Mass Communications 3 Credit Hours
PCA 180 - Professional Seminar (Mass Comm)

Total: 16 Hours

Sophomore Year

First Semester

ES 130 - Introduction to Environmental Science 3
SC 230 - Introduction to Effective Oral Communication 2 Credit Hours
MC 240 - Sophomore Practicum 1 Credit Hour
MC 250 - Introduction to Journalism 3 Credit Hours
MC 252 - Intro to Broadcast Production 3 Credit Hours
HU 225 - Interdisciplinary Humanities 3 Credit Hours
OR
SS 245 - Interdisciplinary Social Science 3 Credit Hours
PCA 280 - Professional Seminar (Mass Comm)

Total: 15 Hours

Second Semester

BI 131 - General Biology 3 Credit Hours
PHIL 230 - Ethics 2 Credit Hours
MC 251 - Desktop Publishing 3 Credit Hours
MC 253 - Introduction to Public Relations 3 Credit Hours
3 Credit Free Elective
FC 280 - Sophomore Seminar: Leadership 1 Credit Hour
PCA 280 - Professional Seminar (Mass Comm)

Total: 15 Hours

Junior Year

First Semester

MC 340 - Junior Practicum 1 Credit Hour
MC 352 - Radio Production I 3 Credit Hours
MC 354 - Television Production I 3 Credit Hours
MC 345 Integrated Marketing & Communications
MC 361 - Communications Graphics 3 Credit Hours
MC 363 - Public Relations Practices 3 Credit Hours
PCA 380 - Professional Seminar (Mass Comm)

Total: 16 Hours

Second Semester

MC 310 - Announcing 3 Credit Hours
MC 350 - Mass Media Research 3 Credit Hours
Free Elective (300-400 Level)
MC 391 - Principles of Advertising 3 Credit Hours
MC 491 Media Sales
ENT 300 - Junior Seminar: Entrepreneurship 1 Credit Hour
PCA 380 - Professional Seminar (Mass Comm)

Total: 16 Hours

Senior Year

First Semester

MC 455 - Advertising Copywriting 3 Credit Hours
MC 458 - Advertising and Public Relations Campaigns 3 Credit Hours
MC 464 - New Media Applications 3 Credit Hours
MC 499 - Senior Seminar in Mass Communication 3 Credit Hours
MC Elective (300-400 Level)
PCA 480 - Professional Seminar (Mass Comm)

Total: 15 Hours

Second Semester

MC 431 - Communications Law 3 Credit Hours
MC 470 - Special Topics in Mass Communications 3 Credit Hours
MC 490 - Internship 6 Credit Hours

Total: 12 Hours

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