Mar 04, 2026  
2015-2016 Undergraduate Catalog 
    
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2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

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MC 391 - Principles of Advertising

3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 , and one of the following MC 354  or MC 361  or MC 363  or MC 380 . This course looks at advertising in society. This course focuses on the communication aspects of advertising. Topics include types and functions of advertising and the fundamentals of broadcast and publications advertising. (SP)


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