2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
Course Descriptions
|
|
| |
Mathematics |
| |
-
MAT 143 - Applied Calculus I, Honors 3 Credit Hours
Prerequisite: Placement through the Honors Program. This course meets the general education requirement for the first course in mathematics. This course is designed to assist Honors freshmen in the development of a clearer, more precise, and individualistic style in both oral and written concepts of mathematics through intensive study, and practice in efficient mathematics problem-solving and writing techniques. This course includes polynomial, rational, exponential, logarithmic and trigonometric functions; derivative and integration of trigonometric functions; limits; chain rule. Students are encouraged to investigate mathematical ideas and processes algebraically, numerically, as well as graphically. This course cannot be substituted for MAT 241 , MAT 242 , or MAB 138. (FA)
|
| |
-
MAT 144 - Applied Calculus II, Honors 3 Credit Hours
Prerequisite: A grade of ‘C’ or higher in MAT 143. This course is a continuation of MAT 143. This course meets the general education requirement for the second course in mathematics. This course includes graphing and optimization; derivatives of trigonometric, logarithmic and exponential functions; different techniques of integration. This course cannot be substituted for MAT 241, MAT 242, or MAB 138. (SP)
|
| |
-
MAT 241 - Calculus I 3 Credit Hours
Prerequisite: Appropriate score on a Bethune-Cookman mathematics placement test or a grade of “C” or higher in both MAT 143 and MAT 136 , a grade of “C” or higher in both MAT 143 and MAT 144 , or equivalent transfer credits in pre-calculus and trigonometry. Corequisite: MATL 241 Calculus I Lab . This is a first course in Calculus designed to instill critical thinking skills and knowledge of the techniques of calculus. Topics include limits and continuity; derivatives; applications of derivatives; differentiation rules; mean value and intermediate value theorems; extrema; definition and interpretation of the integral; anti-derivatives; fundamental theorem of calculus. (FA,SP)
|
| |
-
MAT 242 - Calculus II with Analytic Geometry 3 Credit Hours
Prerequisite: Appropriate score on a Bethune-Cookman mathematics placement test or a grade of “C” or higher in MAT 241 or equivalent transfer credit. Corequisite: MATL 242 - Calculus II Lab . This is a second course in Calculus. Topics include methods of integration; applications of integration; sequences and series; differential equations; parametric equations and polar coordinates. (FA,SP)
|
| |
-
MAT 253 - Foundations of Mathematics 3 Credit Hours
Prerequisite: A grade of “C” or higher in MAT 241 or equivalent. This course is designed to be a bridge to higher level mathematics and to provide critical thinking and proof writing skills through topics such as set theory, algebra, real numbers, and real number topology. Axioms and proofs will be emphasized throughout. (FA)
|
| |
-
MAT 260 - Practical Statistics 3 Credit Hours
Prerequisite: A grade of “C” or higher in MAT 134 or MAT 135 or equivalent transfer credit. Introduction to probabilities, independence trails, functions on the sample space; approximations to the binomial distribution; elementary statistics; applications to practical problems from science, social sciences, business, and everyday life, the collection, tabulation, organization and numerical properties of certain phenomena from known numerical properties of similar phenomena. (SP)
|
| |
-
MAT 275 - Mathematics for Teachers 3 Credit Hours
Structure of number systems, integers, numeration systems elementary number theory, fundamental theory of arithmetic, decimals and real numbers, applications, sets, relations and introductory algebra, metric and nonmetric geometry, introduction to trigonometry, statistics, and probability. A simultaneous development of teaching methods and materials is also included. Not acceptable for credit toward a major in mathematics. MAT 275 may be waived for those students enrolled in the teacher education program who show proficiency in the competencies in this course. (FA,SP)
|
| |
-
MAT 300 - History of Mathematics 3 Credit Hours
Survey from Babylonian and Egyptian mathematics to 20th century mathematics with emphasis on the development of algebra, geometry, calculus, and number theory. This course is open to majors and non-majors alike.
|
| |
-
MAT 331 - Calculus III with Analytic Geometry 5 Credit Hours
Prerequisite: A grade of “C” or higher in MAT 242 . Functions of several variables and their graphical representations; vectors; partial derivatives and gradients; optimization; multiple integration; polar, spherical, and cylindrical coordinate systems; curves; vector fields; line integrals; flux integrals. (FA)
|
| |
-
MAT 332 - Advanced Calculus 3 Credit Hours
Prerequisite: A grade of “C” or higher in MAT 331 . Vector calculus gradient, divergence, curl; differential operators in orthogonal curvilinear coordinates; line, surface, and volume integrals; Stokes and Green’s Theorems; Fourier series; applications. (SP)
|
| |
-
MAT 334 - Differential Equations 3 Credit Hours
Prerequisite: A grade of “C” or higher in MAT 242 . Methods of solution of ordinary differential equations; linear equations and systems of linear equations; methods which may include operators, undetermined coefficients, variation of parameters, Laplace transforms, series solutions; and boundary value problems. (SP)
|
| |
-
MAT 335 - Linear Algebra 3 Credit Hours
Prerequisite: A grade of “C” or higher in MAT 242 . Uses of vectors and matrices in coordinate geometry, concept of linear independence, finite dimensional vector spaces, sub-space, basis, dimension, linear equations, and matrix manipulation. (FA)
|
| |
-
MAT 337 - Probability and Statistics 3 Credit Hours
Prerequisite: A grade of “C” or higher in MAT 242 . Continuous sample space; limit theorems, stochastic processes, statistical inference, and statistical methods. (SP)
|
| |
-
MAT 361 - Numerical Analysis I 3 Credit Hours
Prerequisite: A grade of “C” or higher in MAT 242 and competence in a programming language suitable for numeric computations (such as C, C++, FORTRAN, JAVA, or PASCAL). Root finding, interpolation and polynomial approximation, numerical differentiation and integration, direct and iterative methods for systems of linear equations. (FA)
|
| |
-
MAT 362 - Numerical Analysis II 3 Credit Hours
Prerequisite: A grade of “C” or higher in MAT 361 , MAT 334 and MAT 335 . Approximation theory, numerical solutions of nonlinear systems, boundary value problems and initial value problems for ordinary differential equations.
|
| |
-
MAT 395 - Cooperative Education/Field Experience 3-6 Credit Hours
Work, research, or internship experience at the junior level. Students must have a minimum cumulative grade point average of 3.0 and a minimum grade point average of 3.0 in mathematics. The department chair will determine Credit Hours credit after the details of placement have been made. The student must register for the course before beginning the internship.
|
| |
-
MAT 411 - Mathematics Seminar 3 Credit Hours
Prerequisite: Consent of the instructor. Lectures in topics of current interest to be determined by the instructor based upon the needs and interests of the students. (FA)
|
| |
-
MAT 412 - Mathematics Seminar 3 Credit Hours
Prerequisite: Consent of the instructor. Lectures in topics of current interest to be determined by the instructor based upon the needs and interests of the students. (SP)
|
| |
-
MAT 431 - Abstract Algebra I 3 Credit Hours
Prerequisite: A grade of “C” or higher in both MAT 331 and MAT 253 . This course is an introduction to the basic concepts in abstract algebra. Topics in the two Credit sequence include groups, subgroups, group homomorphisms, rings, ring homomorphisms, ideals, quotient rings, polynomial rings, and fields. (FA)
|
| |
-
MAT 432 - Abstract Algebra II 3 Credit Hours
Prerequisite: A grade of “C” or higher in MAT 431 . This course is a continuation of MAT 431 . Continuation topics include groups, subgroups, group homomorphisms, rings, ring homomorphisms, ideals, quotient rings, polynomial rings, and fields. (SP)
|
| |
-
MAT 434 - Real Analysis I 3 Credit Hours
Prerequisite: A grade of “C” or higher in both MAT 331 and MAT 253 . This course is a rigorous treatment of elementary calculus. Topics in the two Credit sequence include the completeness of the real numbers, sequences and series, limits and continuity, derivatives, integrals, the Fundamental Theorem of Calculus, sequences and series of functions, convergence, and uniform convergence. (SP)
|
| |
-
MAT 435 - Real Analysis II 3 Credit Hours
Prerequisite: A grade of “C” or higher in MAT 434 . This course is a continuation of MAT 434 . Continuation topics include the completeness of the real numbers, sequences and series, limits and continuity, derivatives, integrals, the Fundamental Theorem of Calculus, sequences and series of functions, convergence, and uniform convergence.
|
| |
-
MAT 436 - Point Set Topology 3 Credit Hours
Prerequisite: A grade of “C” or higher in both MAT 331 and MAT 253 . This course is an introduction to topology. Course content includes such topics as topological spaces and their properties; compactness; connectedness; homeomorphisms; separation axioms; metric spaces.
|
| |
-
MAT 437 - Complex Variables 3 Credit Hours
Prerequisite: A grade of “C” or higher in MAT 253 , MAT 331 and MAT 332 . Topics include fundamental properties of complex numbers, analytic functions differentiation and integration theorems, conformal mapping, Taylor and Laurent Series, applications to boundary values problems, residues. (SP)
|
| |
-
MAT 495 - Cooperative Education/Field Experience 3-6 Credit Hours
Work, research, or internship experience at the senior level. Students must have a minimum cumulative grade point average of 3.0 and a minimum grade point average of 3.0 in mathematics. The department chair will determine Credit Hours credit after the details of placement have been made. The student must register for the course before beginning the internship.
|
| |
-
MAT 498 - Senior Seminar I 3 Credit Hours
Prerequisite: Senior standing in mathematics. A “C” or higher in all 200 and 300-level required mathematics courses. Required of all senior mathematics majors. The aim of the seminar is to prepare the student for MAT 499 by giving the student experience in presenting mathematical ideas and in listening critically to the presentations of others. Each student is assigned a faculty student success coach who guides the student in selecting the material to be read. Students will meet frequently with their student success coach to discuss topics studied. The student will prepare to write a senior paper on the topics and give a public presentation of their work. The student will also review for the senior comprehensive exam. (FA)
|
| |
-
MAT 499 - Senior Seminar II 3 Credit Hours
Prerequisite: Senior standing in mathematics. A of “C” or higher in all 200 and 300-level required mathematics courses. Required of all senior mathematics and mathematics education majors. The aim of the seminar is to give the student experience in reading mathematical literature, formulating mathematical arguments and models, writing for publication, presenting mathematical ideas and in listening critically to the presentations of others. Each student works with a faculty student success coach who guides the student in selecting project material. Students will meet frequently with their student success coach to discuss the material studied. The student will write a senior paper on the topic and give a public presentation of their work. Students must also pass the senior comprehensive exam. (SP)
|
| |
|
| |
|
Mass Communications |
| |
-
MC 140 - Mass Communications Seminar 3 Credit Hours
Required of all freshman Mass Communications majors. A course designed to introduce student majors to key concepts important for success in the mass communications industries. This course will expose students to professional and ethical demands of the various communications industries. Multiple pedagogical approaches will be used to introduce concepts vital to the successful mass communications professional. (FA, SP)
|
| |
-
MC 151 - Intro to Mass Communications 3 Credit Hours
Prerequisite: EN 131 . A course designed to introduce students majoring in mass communications to mass media. It explores the world of mass communications in television, film, radio, print (newspaper, magazines, and comics) advertising, and electronic communications (computers and satellites). This course will serve as a basis for later work in specific areas of mass media. It is also intended to supply the necessary information to help the student become a critical consumer of the various forms of mass media. (FA, SP)
|
| |
-
MC 240 - Sophomore Practicum 1 Credit Hour
Prerequisite: Sophomore status and MC 140 . Required of all Sophomore Mass Communications majors. This course assesses and reinforces concepts introduced to student in MC 140 . This course continues to expose students to professional and ethical demands of the various communications industries. Multiple pedagogical approaches are used to measure student understanding of concepts presented in MC 140 . Under special circumstances, students may be allowed to engage in practicum training outside the university from organizations in fields related to mass communications. An opportunity of field experience with Credit for students to make contributions to the department and campus media-related facilities and offices including the journalism newsroom, WBCC-AM and/PR WRWS-LPFM, and the Bethune-Cookman University television production studio - WM&G-TV or performing public relations/advertising activities for campus or community organizations while receiving “hands-on experience” in the discipline. (FA, SP)
|
| |
-
MC 250 - Introduction to Journalism 3 Credit Hours
Prerequisite: EN 131 , EN 132 , and MC 151 . An exploration and development of the basic technique of news writing and news gathering, develops in the student a sense of news value with emphasis on policy, principles, ethics and concepts basic to the field. (FA, SP)
|
| |
-
MC 251 - Desktop Publishing 3 Credit Hours
Prerequisite: EN 131, EN 132, CS 132 or CS 133, MC 151 and MC 250. This course will expose the student to basic design techniques and provide instruction in page layout and typography. The Macintosh computer and specialized software programs will be the basic teaching tools. This computer technology provides easier, more creative ways to reproduce news copy, illustrations and photographs. (FA)
|
| |
-
MC 252 - Intro to Broadcast Production 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 . An introductory course designed to give the students practical and theoretical insight into the technical and operational foundation of production in television, radio, film and new media applications. (FA, SP)
|
| |
-
MC 253 - Introduction to Public Relations 3 Credit Hours
Prerequisite: EN 131 , EN 132 , and MC 151 and MC 250 . An in-depth chronicle of the field of public relations. The course is designed to provide students with sufficient background information about the field which students can draw upon as they take more advanced courses. This course will explore the meaning, history, evolution and practices of public relations. (FA, SP)
|
| |
-
MC 270 - Reporting Skills - Print 3 Credit Hours
Prerequisite: EN 131 , EN 132 , and MC 151 and MC 250 . This course is a hands-on study of techniques used by reporters in newsgathering and news writing for print media. The course will include developing in-depth interviews, maintaining a beat, and reporting for news features. (SP)
|
| |
-
MC 275 - Reporting Skills - Broadcast 3 Credit Hours
Prerequisite: EN 131 , EN 132 , and MC 151 and MC 250 , MC 252 . This course will reinforce the student’s current knowledge of the essentials of journalism by focusing on their storytelling and reportorial skills. They will concentrate on the intricacies of information gathering. Students will also learn the art of uncovering sources and leads as well as perfect their interviewing techniques. They will explore the construction of stories including lead development, story structure, use of quotes as well as the use of numerical data to support a story. This course will emphasize style, clarity but above all accuracy and responsibility in reporting. (SP)
|
| |
-
MC 290 - Public Relations Writing 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 and MC 253 . This course is designed to introduce students to the styles of public relations writing expected in the industry. Emphasis will be placed on helping students acquire and develop the format for writing various communications’ collateral. Consequently, students will be better prepared to take the next step in the strategic process which includes creating publicity opportunities for a client, cause, or event. (FA)
|
| |
-
MC 310 - Announcing 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 and SC 230 . A laboratory intensive course dealing with basic principles of broadcast announcing and interviewing. Emphasis is given to fundamentals of voice projection, diction, timing, poise, narration and microphone techniques. (SP)
|
| |
-
MC 320 - News Editing 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 , SC 230 . and RE 260 . Editing of news articles, evaluating news and its display; editing and rewriting copy for the mass media, with emphasis on the daily newspaper; news judgment, chairlines, makeup; and ethical problems. (FA)
|
| |
-
MC 330 - Photojournalism 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , and MC 250 , This course is a comprehensive introduction to photography and its role and professional use in mass communication. The course will emphasize developing the photographic essay. Topic includes developing and printing black and white still photographs for publication. (FA)
|
| |
-
MC 340 - Junior Practicum 1 Credit Hour
Prerequisite: Junior Status and MC 140 , MC 240 . Required of all Junior Mass Communications majors. This course reinforces concepts introduced to student in MC 140 and MC 240 . This course continues to expose students to professional and ethical demands of the various communications industries. Multiple pedagogical approaches are used to measure student understanding of concepts presented in MC 140 and MC 240 . Under special circumstances, students may be allowed to engage in practicum training outside the university from organizations in fields related to communications. An opportunity of field experience with Credit for students to make contributions to the department and campus media-related facilities and offices including the journalism newsroom, WBCC-AM and/pr WRWS-LPFM, and the Bethune-Cookman University television production studio - WM&G-TV, or performing public relations/advertising activities for campus or community organizations while receiving “hands-on experience” in the discipline. (FA, SP)
|
| |
-
MC 342 - Intro to Magazine Writing 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , and MC 250 , Introductory course to magazine-style writing, including opinion pieces, first-person articles, and short features of 500 to 1000 words. Sources, guidelines and markets for magazine writing will be analyzed. (FA)
|
| |
-
MC 350 - Mass Media Research 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MA 131 and MA 132 MC 151 , MC 250 and MC 252 . An introduction to research as it specifically applies to the field of mass communications. Major emphasis will be placed on a review of the theories and methodologies of research in the field of communications. Also to be included will be a basic understanding of developing research models, planning and managing investigations and surveys, as well as on the impact of research on society. (FA, SP)
|
| |
-
MC 352 - Radio Production I 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 . Fundamentals of broadcast announcing, presentation and interviewing; audio control room procedures; audio recording, and editing; use of music and sound effects. (FA)
|
| |
-
MC 353 - Radio Production II 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , and MC 252 . A course designed for intensive and intermediate study of audio production techniques and principles. Students apply basic audio production techniques to produce more advanced programming elements. (SP)
|
| |
-
MC 354 - Television Production I 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 . An introductory course designed to give the students practical and theoretical insight into the technical and operational foundation in television, radio, and film. (FA)
|
| |
-
MC 355 - Advanced Television Production 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 , MC 352 and MC 354 . A course designed to provide students with intensive and direct experience in the process of producing professional quality multitrack recording, using digital technology. (SP)
|
| |
-
MC 356 - Broadcast Programming I 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 . A survey of economics, standards and ethics of radio and television programming and management including station operations, management responsibilities, program formats, audience opinion surveys, and program analyses. (FA)
|
| |
-
MC 357 - Broadcast Programming II 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 ,and MC 356 . Builds upon students’ knowledge of broadcast programming I. Provides direct involvement in coordinating programs as they are aired. The role of program directors in on-air-situations, and preparation of weekly schedules for radio and television is explored. (SP)
|
| |
-
MC 358 - Writing For The Electronic Media 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 . A basic course in writing for the electronic media (educational and commercial); laboratory in program design and writing skills. (FA)
|
| |
-
MC 359 - Broadcast Journalism 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 and MC 358 . Introduction to journalism, covering readings, news and commentary, writing, and reporting. Emphasis on electronic journalism techniques, simulation of on-the-air reporting and advanced news production. (SP)
|
| |
-
MC 361 - Communications Graphics 3 Credit Hours
Prerequisite: EN 131 , EN 132 , CS 132 or CS 133, MC 151 , MC 250 and MC 252 . Provides basic experiences in planning and producing a commonly used television studio, industrial display, and classroom graphics which are applicable in educational, industrial, and medical training programs. Emphasis on computer applications in production graphic design and layout. (FA, SP)
|
| |
-
MC 362 - Public Affairs Reporting - Print 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 , MC 270 and MC 320 . Advanced training is given to students in the investigation and reporting of specialized public affairs such as civil and criminal court proceedings, elections, and issues involving corporate and financial institutions, political parties, education, the environment, and government. The course will include a component introducing students to online or “citizen” journalism in the coverage of these issues. Advanced training is given to students in the investigation and reporting of specialized public affairs such as conversations, civil and criminal court proceedings, and the discussion of issues by corporate and financial institutions, political parties and other organizations. (SP)
|
| |
-
MC 363 - Public Relations Practices 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 , and MC 253 A study in principles, policies, practices and techniques of publicity writing in public relations. Layout of actual publicity materials including both print and broadcast. Preparation of information kits. Emphasis on actual usage with cooperating agencies. (SP)
|
| |
-
MC 366 - Advanced Radio Production 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 , and MC 352 . A lecture-laboratory course for writing, research, persuasive communication, and the production of programs. Emphasis is placed on intensive practical hands-on experience of studio equipment. (SP)
|
| |
-
MC 367 - Electronic News Gathering 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 . This course is designed to teach skills necessary to produce a television newscast. Students will learn the fundamentals of visually constructing a v/o, vo/sot and a package. They will also engage in producing, shooting and editing long form series pieces. The class will reinforce student’s knowledge of digital newsgathering as well as nonlinear editing. (SP)
|
| |
-
MC 377 - Public Affairs Reporting - Broadcast 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 , MC 275 and MC 359 . Advanced training is given to students in the investigation and reporting of specialized public affairs such as civil and criminal court proceedings, elections, and issues involving corporate and financial institutions, political parties, education, the environment, and government. The course will include a component introducing students to online or “citizen” journalism in the coverage of these issues. Advanced training is given to students in the investigation and reporting of specialized public affairs such as conversations, civil and criminal court proceedings, and the discussion of issues by corporate and financial institutions, political parties and other organizations. (FA)
|
| |
-
MC 380 - Magazine and Feature Writing 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , and MC 252 . This course will analyze the market of current magazines and newspapers to determine readers’ interests. It. examines the development of the magazine article from concept to finished product. Students explore specialized feature articles including profiles, feature sidebars, and the feature series. (SP)
|
| |
-
MC 391 - Principles of Advertising 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 , and one of the following MC 354 or MC 361 or MC 363 or MC 380 . This course looks at advertising in society. This course focuses on the communication aspects of advertising. Topics include types and functions of advertising and the fundamentals of broadcast and publications advertising. (SP)
|
| |
-
MC 431 - Communications Law 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 , RE 260 , and one of the following MC 320 or MC 252 or MC 354 or MC 363 . An exploration of the structure and function of the law in its relationship to the mass media and the relevance of this relationship to the problems of coverage, libel, privacy and freedom of information act. (FA, SP)
|
| |
-
MC 455 - Advertising Copywriting 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 , and one of the following – MC 352 or MC 354 or MC 361 . Students will learn the methods for clearly defining the all-important message and study the techniques for creating effective written pieces. Under the guidance of the instructor, students will work on real-life assignments. Examples of successful and not-so-successful creative pieces will compared, and various types of written material, including print ads, taglines, commercial scripts, direct mail pieces and website content, will be also reviewed. Theory and practice in advertising copywriting for print and electronic (television and radio) media. Students learn about the preparation and presentation of ads and commercials for consumer, business, industrial, corporate and public service advertisers. (SP)
|
| |
-
MC 458 - Advertising and Public Relations Campaigns 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 , RE 260 , MC 363 and MC 455 . This course deals with conceiving, researching, planning, executing and evaluating advertising and public relations campaigns for the print and broadcast media. (FA)
|
| |
|
| |
-
MC 464 - New Media Applications 3 Credit Hours
Prerequisite: EN 131 , EN 132 , CS 131, MC 151 , MC 250 , MC 252 and one of the following MC 251 or MC 352 or MC 354 , MC 330 or MC 361 . The purpose of this course is to introduce students to the concept of Media Convergence. Our traditional forms of media - print, television and radio are slowly but surely merging with the Internet. This class will allow students to discuss and debate this new technological trend. (FA)
|
| |
-
MC 470 - Special Topics in Mass Communications 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 , RE 260 , SC 230 and one of the following MC 352 or MC 354 , MC 361 , MC 362 , MC 363 or MC 380 . This course allows the department to offer unique courses on an ad hoc basis that augment the core curriculum. Courses have included a variety of subject areas. May be repeated under different topics for a maximum of 6 Hours Credit. (FA, SP)
|
| |
-
MC 490 - Internship 6 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 , MC 340 and one of the following MC 352 or MC 354 , MC 361 , MC 363 or MC 380 . Students and instructors concerned will select an appropriate work area related to the field of broadcasting or an appropriate communications area where the student may gain work experience or on the job training. Students must have an application on file prior to actual training. (FA, SP)
|
| |
-
MC 499 - Senior Seminar in Mass Communication 3 Credit Hours
Prerequisite: EN 131 , EN 132 , MA 131, MA 132, MC 151 , MC 250 , MC 252 MC 350 . This course is an investigation and discussion of social problems, ethics and responsibilities as they relate to the mass communications industries. Senior thesis or professional project required. (FA, SP)
|
Management |
| |
-
MG 300 - Management & Organizational Behavior 3 Credit Hours
Prerequisite: EN 132 . This course explores the area of human behavior in business organizations. The course content identifies individual, group and organizational processes and studies how these processes relate to job performance, thereby influencing organizational effectiveness. (FA, SP)
|
| |
-
MG 350 - Production and Operations Management 3 Credit Hours
Prerequisite: MG 300 and BA 237 . An analytical and inter-related approach to the planning, operation, and control of the production process. Problem areas such as facilities location, work design, work measurement, production planning and control, materials management, quality control and capital investment policy are to be examined. (FA)
|
| |
-
MG 360 - Human Resource Management 3 Credit Hours
Prerequisite: MG 300 . A study of personnel management and industrial relations practices and procedures, encompassing wage and salary considerations, employee compensation, incentives and labor-management relations. Attention is given to the individual within the organization. (SP)
|
| |
-
MG 385 - Problems of Supervision 3 Credit Hours
Prerequisite: MG 300 . An intensive investigation into planning the work, organizing human resources, developing and appraising employees, discipline and other problems involved in the supervision of human resources. Case studies and readings are used extensively. (SP)
|
| |
-
MG 411 - Seminar in Management 1-3 Credit Hours
Prerequisite: MG 300 & senior standing. The Seminar Series in Management provides a Credit long, in-depth focus on specialized areas within and/or closely integrated with the management discipline. This focus series is viewed from a management context. Each series is specifically associated with a definite, targeted area offering career opportunities. (SP)
|
| |
-
MG 493 - Business Ethics 3 Credit Hours
Prerequisite: MG 300 and Junior Standing. Consideration, analysis and discussion of the manager’s role in dealing with social problems. An overview of social responsibility; where it originated, and practical considerations in dealing with social and ethical problems. (FA, SP)
|
| |
-
MG 495 - Business Strategy and Policy 3 Credit Hours
Prerequisite: Completion of remaining Business Core Courses and senior standing. This is a capstone course for all business majors. It examines concepts, theories, and issues executive level managers must be familiar with to manage successfully from understanding the firm’s strategic situation and developing viable alternatives for dealing with the key issues facing it, to determining the strategic direction of the firm, organizational design issues and policies related to the implementation of a strategy, and the management of strategy processes within the firm. Students will have the chance to gain a perspective on executive staff roles and responsibilities, sharpen their critical faculties and improve their communication skills while learning to work effectively within teams, and growing to appreciate community service. The course interweaves ethics, diversity and change into strategy and policy matters. (FA, SP)
|
Marketing |
| |
-
MK 341 - Principles of Marketing 3 Credit Hours
A survey of the nature, scope, and economic importance of marketing. Analysis of marketing functions, institutions, pricing, demand creation, cost; survey of the influence of environmental, social, economic, ethical, legal, and technological forces on marketing. (FA, SP)
|
| |
-
MK 350 - Consumer Behavior 3 Credit Hours
Prerequisite: MK 341 . An analysis of the social, cultural, economic, and psychological factors that influence the decision-making process of consumers. Methods of measuring and analyzing consumers and consumer markets are introduced. (FA)
|
| |
-
MK 360 - Promotional Strategies 3 Credit Hours
Prerequisite: MK 341 . A study of promotion, public relations and advertising in the sale of goods and services. Rationale behind creative selling, advertising, public relations, and sales management is stressed. (FA)
|
| |
-
MK 370 - Sales Management 3 Credit Hours
Prerequisite: MK 341 . The course is an introduction to sales and sales management and presents a concise portrayal of selling in the contemporary business environment, focusing on creating and communicating value for customers and managing the buyer-seller relationship process. In addition to role playing and in-basket exercises for developing skills in professional selling, the course addresses training, supervision and compensation of the sales force; cooperation between middlemen, wholesalers, retail outlets, and integration with other components of the promotion mix. (FA)
|
| |
-
MK 400 - Marketing Research 3 Credit Hours
Prerequisite: MK 341 . An application of quantitative techniques to the solution of marketing problems. Emphasis is on problem definition, sampling and questionnaire designing and statistical tabulation.
|
| |
-
MK 410 - Marketing Systems 3 Credit Hours
Prerequisite: MK 341 . This course is a comprehensive discussion of the key levers that marketers can use to create relationships in the area of internet marketing. A four-stage, demand-centric framework provides the student fundamental skills in how to use the Internet to create intense and profitable relationships with customers. Special attention is given to the primary forces that the Internet brings to marketing; individualization and interactivity (FA)
|
| |
-
MK 411 - Seminar in Marketing 3 Credit Hours
Prerequisite: MK 341 . The Seminar Series in Marketing provides a Credit long, in-depth focus on specialized areas within and closely integrated with the marketing discipline. Each course offering is specifically associated with a definite, targeted area of marketing to increase the student’s background and knowledge in specialized areas. (Spring or as needed)
|
| |
-
MK 415 - Creating Customer Value 3 Credit Hours
Prerequisite: MK 341 . This course examines customer relationships in context to creating customer value, value-creating organizations and business strategies that aligns with forward-thinking management. The ideas and practices this course focuses on includes; understanding and identifying customers wants and needs, customer orientation, product or service differentiation and value-creating processes to attract, satisfy and retain customers through relationship management. Concepts, cases, and practical applications in customer value will be discussed, analyzed, researched and presented in group projects to assess student-learning outcomes for course. (SP)
|
| |
-
MK 420 - Marketing Management 3 Credit Hours
Prerequisite: MG 300 , MK 341 . A study of consumer contemporary concerns about products; social, political, economic, competition, the concept of one global market. (SP)
|
French |
| |
-
MLF 131 - Elementary French I 3 Credit Hours
A foundation course, emphasizing basic skills listening, writing, speaking, and reading. Introduction to important grammatical principles. Laboratory required. (FA, SP, SU)
|
| |
|
| |
-
MLF 231 - Intermediate French I 3 Credit Hours
A course designed for students who have successfully completed a minimum of two years of French in high school with at least an average of A or B, are native French speakers and have successfully passed the appropriate placement exam, or MLF 131 and MLF 132 . (FA, SP, SU- By Demand)
|
| |
|
| |
-
MLF 331 - Advanced Composition and Conversation I 3 Credit Hours
Prerequisite: MLF 232 . This course focuses on the development of language skills and cultural awareness of the French world. It is the first course towards the minor. (By Demand)
|
| |
|
| |
-
MLF 336 - Culture and Civilization of France I 3 Credit Hours
Prerequisite: MLF 332 . A cultural approach to the history, customs, geography, social institutions, and arts in France. (By Demand)
|
| |
-
MLF 337 - Culture and Civilization of France II 3 Credit Hours
Prerequisite: MLF 332 . A cultural approach to the history, customs, geography, and social institutions of France and Francophone nations. (By Demand)
|
| |
-
MLF 431 - Introduction to French Literature I 3 Credit Hours
Prerequisite: MLF 332 . This course is a study of major French writers from the Middle Ages through the 17th Century. (By Demand)
|
| |
-
MLF 432 - Introduction to French Literature II 3 Credit Hours
Prerequisite: MLF 332 . This course is a study of major French writers from the 18th Century to the present, including major Black writers. This course may precede MLF 431 . (By Demand)
|
German |
| |
-
MLG 131 - Elementary German I 3 Credit Hours
A foundation course, emphasizing basic skills listening, writing, speaking, and reading. Introduction to important grammatical principles. Laboratory required. (FA, SP)
|
| |
-
MLG 132 - Elementary German II 3 Credit Hours
Prerequisite: MLG 131 . A continuation of MLG 131 . (FA, SP)
|
| |
-
MLG 231 - Intermediate German I 3 Credit Hours
A course designed for students who have successfully completed a minimum of two years of German in high school with at least an average of A or B or MLG 131 and MLG 132 . (By Demand)
|
| |
-
MLG 232 - Intermediate German II 3 Credit Hours
Prerequisite: MLG 231 . A continuation of MLG 231 . (By Demand)
|
| |
-
MLG 331 - Advanced Composition and Conversation I 3 Credit Hours
Prerequisite: MLG 232 . This course focuses on the development of language skills and cultural awareness of the German world. It is the first course towards the minor. (By Demand)
|
| |
Page: 1 <- 2
| 3
| 4
| 5
| 6
| 7
| 8
| 9
| 10
| 11
| 12
|
|
Print this Page