MC 455 - Advertising Copywriting

3 Credit Hours

Prerequisite: EN 131, EN 132, MC 151, MC 250, MC 252, and one of the following – MC 352 or MC 354 or MC 361. Students will learn the methods for clearly defining the all-important message and study the techniques for creating effective written pieces. Under the guidance of the instructor, students will work on real-life assignments. Examples of successful and not-so-successful creative pieces will compared, and various types of written material, including print ads, taglines, commercial scripts, direct mail pieces and website content, will be also reviewed. Theory and practice in advertising copywriting for print and electronic (television and radio) media. Students learn about the preparation and presentation of ads and commercials for consumer, business, industrial, corporate and public service advertisers. (SP)