Apr 18, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MC 391 - Principles of Advertising

3 Credit Hours
Prerequisite: EN 131 , EN 132 , MC 151 , MC 250 , MC 252 , and one of the following MC 354  or MC 361  or MC 363  or MC 380 . This course looks at advertising in society. This course focuses on the communication aspects of advertising. Topics include types and functions of advertising and the fundamentals of broadcast and publications advertising. (SP)


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