HM 499 - Hospitality Capstone Course

3 Credit Hours

Prerequisite: Senior Standing. This course provides a conceptual, practical and process-oriented approach to planning and conducting research for managerial decision making in the hospitality and tourism industry. In addition to applying the knowledge gained from the various disciplines that are included within the program, this course will help students understand how conducting basic industry research can drive value in the industry.

The instructor will provide an opportunity for students to gain experience in writing purpose statements, protocols for research interviewing/questionnaire techniques, conducting literature review, basic data collection and analysis to understand that data based decisions are better than intuition-based decisions. (FA, SP)